Category Archives: Concept

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6 key terms every graphic designer should know

Category : Concept

01. Raster images and vector images

Raster images (sometimes referred to as bitmap images) are made up of thousands of pixels which determine the colour and form of the image.


Vector images

Vector-based images (such as those created in Adobe Illustrator) are made up of points, each of which has a defined X and Y coordinate. These points join paths to form shapes, and inside these shapes you can add colour fills. Because everything is generated based around this, vectors can be resized to any size without any loss of quality.

02. CMYK and RGB

CMYK is the standard colour mode for sending documents – be it magazines, newspapers, flyers, brochures, annual reports and so on to the printers. It stands for Cyan, Magenta, Yellow and Key (or black – key because in four-colour printing, cyan, magenta, and yellow printing plates are carefully keyed, or aligned, with the key of the black key plate). When you send a job to the press, cyan, magenta, yellow and black plates are made (on a traditional press, anyhow) and then aligned to print on paper. You can add Pantone, or fifth colours, which are created as separate plates.

When working in Photoshop or Illustrator, you have the option to set your document’s colour mode as CMYK, RGB (red, green, blue – for screen output) or other colour modes (but the former pair are the two you really need to know about).

Because CMYK has a more limited colour gamut than RGB (which is essentially what the eye sees and how screens output) you can experience a loss of colour when converting from RGB to CMYK in these applications.subtractive-additive

03. DPI and PPI

Resolution is another key term that is often confused. There are two main acronyms used when dealing with resolution: DPI and PPI.

The former is only of concern when you’re creating work for printed output. It stands for ‘Dots Per Inch’ and refers to the number of dots per inch on a printed page. Generally, the more dots per inch, the better quality the image – and 300DPI is the standard for printing images.

PPI refers to ‘Pixels Per Inch’ and, as you’d expect, is the number of pixels per inch in your image. If you resize an image in Photoshop – making it larger – you will increase the number of pixels per inch (with Photoshop making up the data) and you will lose quality.

Image result for DPI and PPI

04. Typography

Put simply, typography is the art of arranging type. It’s one of the fundamentals of graphic design and one every designer should read into in great detail.

The difference between good type and great type is often what sets brilliant designers apart. And being able to spot a kerning (the space between two characters) error from a distance is somewhat satisfying!typogaphy

The best way to describe a grid in graphic design in a series of intersecting vertical and horizontal lines used to organise and structure content. Whether in InDesign, or Illustrator, setting up a grid enables you to get your composition right and balance your type and imagery.

Common grid systems include a large header across the top with equally sized columns beneath – but there’s no real limit on what can be created. The Grid System provides an excellent resource including lots of further reading and templates. Grid Systems in Graphic Design by Josef Muller-Brockmann is also an essential read.grid

06. Logo design vs branding

Logos are powerful things; a great logo works as an instant reminder of a company or product, and for designers they represent the challenge of distilling a client’s essence into a single graphic. The best logos can live for a long time, and a new logo design can be a jarring event as the familiar is replaced by something new.

Designing a great logo is by no means easy;

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15 Tips on How to become a more Creative Graphic Designer?

Category : Concept

Designing is already a creative art, so if you are a designer, then you already are a creative soul. Now the thing is that sometimes due to time crunch, creativity takes a backseat and inspired designs become the easy way out to satiate the taste buds of customers. Graphic designing is a field where you will find the perfect combination of technology and creativity. So, some of them get stuck in learning the technology deeply. But, if you really want to become one of the best creative graphic designers, then you will have to undergo formal training for that, education is very much important. Without proper knowledge, you won’t be able to enhance your creativity.


What exactly the graphic designer do?
The graphic designer is responsible for coming up with ideas and design for brochures, advertisement as well as marketing materials. They are not the face of the advertisements, instead they work behind the closed doors, in front of their computers and they also have access to the drafting tools. You will find that some graphic designers work on their own as it is a business for them, but then there are few others who work in big firms as part of a team dedicated for graphic designing. Here is a list of work that is generally associated with graphic designing and they are book designing, logos, web designing, typography, advertising, packaging, etc. The main objective of a graphic designer is to convey a message to its customer, so while designing something they must keep this in mind.

Skills required for becoming a graphic designer:
Analytical skills and creativity are the two things that are required in any graphic designer. There are many designers, who feel more comfortable in chalking out the rough sketch on paper, so that they can give an idea about their thought process and once the client finalizes it, they start the final sketch on the computer. This is a common practice amongst many graphic designers. Another important thing in the life of a graphic designer is time management. They have to take care of many tasks at a go, therefore, if they are not good with their time, then they are bound to miss the deadline. Communication is another skill, which helps the graphic designers in their work because they have to communicate with the client about what the client is expecting and whether they are on the right path or not. The work of the graphic designer is to make sure that the creative graphic designing they are creating conveys the emotions and answers all the questions visually. In short, the visual display that they will generate must make an impact on the mind of the customers. The best quality that a graphic designer can possess is the quality of a visual thinker who can effectively and creatively put up all his thoughts on the canvas.

How to become a creative graphic designer?

If you want to be a creative graphic designer, then you will have to acquire the skills for that too, and that can only be achieved when you have proper knowledge about the matter. The techniques in graphic designing is ever changing and in order to keep up with that pace, you will have to continue your knowledge quest.

1. Collect every piece that inspires: No matter where you are, you have to keep your eyes open for inspiration and if there is something which inspires you, then collect it and keep it with you in a file. Make a collection of different things and stack them up in the folder or a box, so that you can access them anytime you want. If, in case, you are running out of ideas, then refer to all these collections of yours and you will see how wonderful and creative ideas you can get out of it. The Internet is one place where you can explore as much as you want and you can save all your inspiration in one place on your system.

2. Blogs are a great source:

c2Now everybody writes a blog and that is definitely a good thing because when you have a graphic designer write a blog about his life and his creativity, then it makes for a very good read, you can get inspirations from there too. A lot can be learnt from their blogs because they have the experience, which can be useful for you.

3. Click photographs: Click some nice pics and save it for later references. Photographs are a good way of exercising the right light, color and composition. If you can get it right, then it will be a huge boost for your creativity. But while using any photograph as your inspiration, remember to respect the copyright issue.

4. Create free sample: When you are trying to enhance your creative skills, then the most important thing that you need is to collate data and work with them to recreate some brands or letterheads, logo, mock website or even business cards. Keep all these designs handy, when you are trying to impress some client, then your creative catalogue will help you gain their confidence. They will know that your action match up to your words.

5. Communicate with other designers: There are events where all the great minds come together, if you can attend one such event, then it will be a great way of enhancing your skill. You can look for people who are highly experienced and talented too.

6. Explore the reality:

As a graphic designer you can get inspired by the movie Avatar, but coming out with such a spectacular thing as a graphic designer is a far off dream. It is not due to the reason that the graphic designers are not creative enough, but actually the problem is, as a graphic designer you won’t be allowed so much budget and the technology that can create such a specter. If you want the audience to look at your creativity too, then you have to pick up a piece of reality and make them wonder, that it was so close yet nobody looked at it the way you have done. This will help you prove your potential as a creative graphic designer.

7. Let the words explain its own meaning: Some graphic designers get into the trap of explaining the words that they get from the client. If you want to explore your creativity, then let the word illustrate itself. You will sometimes see that the film logo describes the genre of the film, so if it is comedy film, then the name of the film will be written in a way, which will give out the comic feeling. So, as a creative graphic designer, if you get a word, then explore the feeling of that and portray it in that way.

8. More can be fun: There is a phrase which says that ‘Less is More’, but you can explore your creativity by incorporating more and more thing in one logo without cluttering it out. It is not easy to work out multiple ideas in one logo and come up with something interesting because in most cases, you will find that it ends up looking like a Christmas Tree.

9. Make the look interesting: The biggest challenge is to make the interesting statement look equally interesting too. It can only be accomplished by a graphic designer who is creative enough to come up with ideas that will match up with the statement.

10. Tutorials come in handy: If you are new or you are exploring new avenues that are not your strong foothold, then tutorials are the best way to learn some new tricks. Work with them to get used to the new methods and continue doing so unless until you are a pro at that. Improvize your skills and the tutorials will help you do that with ease.

11. Redesign other people’s work: If you come across some design which is highly creative, then you can redesign it and see for yourself whether you can outshine the design or not. If you can, then you will be able to figure out where the designer went wrong and it will definitely help you improve your skills.

12. Get a degree:


Actually this is the first thing to do, in case you do not possess any formal degree of graphic designing because this will help you understand the subject better. Not only that, you will also get to know about the technologies that are put to use in order to come up with some amazing creative designs.

13. Travelling is another resource: Creativity is enhanced when you travel a lot because, when you move from one country to the other or even moving from one place to another, it will make you witness the cultural changes that are part of the society. Moreover, we all know that cultural changes are a great inspiration, so when you are in a field of high creativity, then travelling will surely help you explore the nuance of each culture and at the end you will gather so much experience that it will have enough fodder to come up with some brilliant creativity.

14. Practices makes a man perfect: Never give up on sketching, you will be able to come up with creative things when you practice a lot on your designs and master the art. When you are confident about what you do, then you will be able to experiment more and more and in a way creativity has a lot to do with experimenting. You have to tread the path that you have never been and see the outcomes. You have to sketch a lot as that will only help you to come up with some concrete ideas.

15. The problem is the solution: Problem and designing goes hand to hand, but the main issue with this is that most problems will be boring. You have to don the creative cap and make it an interesting one for your audience. Its your creativity that will make even the boring thing look interesting. Most of the times you will find the clients coming up with some vague ideas and not just that they want that you come up with some spectacular thing within a budget that is too small, then it is a challenge for you to accept it and come up with some amazing idea, which will impress the client as well. You can take some ideas from others as well. 

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Concept Building Process of Design

Category : Concept

The concept building process we’ll focus on in these post, has several components that can be used either together or pulled apart and used individually. The strategy begins first, by establishing foundation concepts through identifying the core values of a project. Then, we’ll create a content explosion through the free association process, identifying related content on an exponential scale. Next, we’ll assemble note-sketched descriptives, setting the stage for all possibilities.

What are core values?

As the name implies, core values are those important feelings or beliefs that a consumer may relate to a product or service.
Core values can be challenging to determine, but by crafting stories that involve the product, we can often unearth them and gain a better
understanding of how the product can impact or influence a person’s life. We can then develop those stories as a means to communicate those
values to consumers.

The key is reaching the consumer by connecting with their needs or touching their emotions. For example, if we think about the product antiperspirant. We can assume the average consumer probably doesn’t care how it stops perspiration, but they need to believe they’ll feel confident in that important meeting they’re going to later that day. Even that fragment of a story quickly tells us that trusting and believing, and feeling confident are important core values related to antiperspirant.chili3

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7 basics to create a good design brief

Category : Concept

Here are the essential elements of a good design brief:


The first thing you need to find out is what your client wants from their new design. Is this a redesign or reworking of an existing site, or is it a completely new design? Do they already have solid ideas for what they want their site to do or are their ideas more vague?
Getting your clients to nail down what their site goals are is important in creating a design that they’ll be satisfied with. After all, you’ll approach a design that’s meant to raise awareness differently from one that’s meant to specifically sell a product or service.


Budget can be a touchy subject for some clients. A lot of clients feel like if they share their budget with you before you give them a quote, you’ll overcharge them or charge them the maximum amount for the least amount of work.

What clients don’t often understand is that by knowing ahead of time what kind of budget they have to work with, you can tailor your services to give them the most benefit for their money. This is the part you need to stress to your clients, and be prepared to meet some resistance.

Schedule is almost as important as budget. Some clients have no idea how long it takes to design a great website. They don’t understand that good design takes time, and that it’s not just a matter of creating a pretty picture.

Sometimes clients have certain deadlines that they want to meet, because of events happening with their company or industry. They might have an upcoming product launch or trade show and want their new site ready for it. It’s important to find out why they want things to fit within a certain schedule and whether that schedule is flexible or not.

Be realistic with your clients about both their budget and schedule needs. If you know you can’t do something within a certain budget or schedule, tell them up front. Offer alternative solutions, if possible. You may find that by working with them and within the restrictions they have, you form a better working relationship and plenty of repeat and referral business.


Who are your clients trying to reach? A website designed for teenagers is going to look and work a bit differently than one designed for corporate decision-makers. Ask your client who they want to appeal to with their website right from the beginning.

If your clients aren’t sure who they want to reach with their site, ask them who their ideal customer is. I’m sure they have an idea of who buys their products or uses their services.

Ask them to describe those people, even if there’s more than one. If so, it’s your job as the designer to create something that appeals to more than one demographic.


Not every project is as in-depth as every other. Some clients want a completely custom solution. Others just want you to adapt an existing template or other design. Some clients want an entire ecommerce site with a shopping cart, while others just want a brochure site that gives basic company information.

Sometimes, project scope is obvious from the goals of a project; if your client’s goals are to sell products through their website, then they’ll need an ecommerce solution. But if it’s not obvious, you’ll need to ask. Make sure you ask about things like blog integration or social networking features, too.


Does your client already have a logo, brochure, product photos, or other materials that would be useful to your design?

Looking at their existing promotional materials can shed valuable insight into what their design taste is and what their priorities are.

If your client doesn’t have things like a logo or product photos, then you’ll likely want to either offer to design these things, or refer your client to someone who can (if that’s not in your normal scope of services).

These kinds of add-ons can be valuable to both your client and to your bottom line.


Getting a sense of what your client wants in terms of style is vital. They may have a grunge design in mind when you’re picturing something clean and modern (or vice versa). Most clients have very distinct likes and dislikes. But they’re not always good at expressing what their tastes are.

Asking clients for examples of designs they like and designs they don’t like, even if they’re the designs of their competitors, can give you valuable insight into what they like and don’t like. Your clients should provide you with a handful of examples prior to starting the design phase.


At least as telling as what a client likes and wants is what they definitely do not want.

Some clients hate certain features. Some clients don’t want an ecommerce site, or a three-column layout, or a slideshow. Getting an idea of what your client doesn’t want can save you from wasting time designing features your clients will then reject.